In today’s digital world, visual identity is a crucial element in communicating with consumers. Quality visuals play an irreplaceable role in the perception of your brand and events. Promo visuals …
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In today’s digital world, visual identity is a crucial element in communicating with consumers. Quality visuals play an irreplaceable role in the perception of your brand and events. Promo visuals are essential! In this article, we explore why graphic design is a necessary strategy that has a significant impact on the success of your business. From advertisements without images in classified ads to events without attractive visuals, we journey through the world of visual communication to understand its power and potential offered to any brand that wants to make a mark. Online and offline. On Entrio and beyond!
An event is a product. You need promo visuals and ads to sell it!
Imagine the following scenario. You’re buying a new car. Of course, in this economy, it’s a used one, but new to you. You open the classified ads and scroll through a variety of ads. At some point, you want to narrow down the search results. You need higher quality results. You select the option “only ads with images.”
Would you even consider buying a car through an ad without any pictures and with a short description?
Alfa Romeo, 1997, diesel, 230,000 kilometers, URGENT!!!
No matter how much of an Alfa enthusiast you are, it’s unlikely you would contact this seller. You need at least one photo of the actual condition and all important details!ž
Humans are primarily visual beings, prone to avoiding risk at all costs, often looking for negative aspects in everything we see. That’s why attractive and quality visuals are key to the success of your event, as they can bridge these tendencies and positively influence your audience’s experience.
First impressions are everything – promo visuals and their design must be high on the priority list. If you decide to set up an event without visuals or with improvised visuals, you might not get another chance to be in your audience’s field of vision.
Maybe they visited Entrio to decide where to go out on a Saturday night. Your event appeared in the results, but the event next to yours had a visual of a higher quality. Even when a customer clicks on an event, they are more likely to click on the event visual than on the text title. The customer clicked on the more attractive visual and bought tickets for the event that is your competition that Saturday.
A well-rounded story works much better than one put together on the fly. Have a visual ready from the very first moment.
Graphic design and visual identity for events are a “must.”
Graphic design in the digital marketing of events must be an integral part of the strategy. The attention span of potential customers is decreasing daily, and graphic design can attract and retain their attention. Not only that… Our brain processes visual information 60,000 times faster than text. Graphic design allows for the transmission of complex information in an understandable and memorable way.
We live in a time of visual formats when photos and videos dominate social media. Promo visuals are much easier to share than text, thus showcasing loyalty to a brand and standing out as a fan.
If you enhance your own event at Entrio, you increase the chances of us promoting you on social media. Well-designed visuals catch our eye more often and signal a certain level of seriousness to your potential audience.
Even on YouTube, you’ll notice that content creators are paying more attention to thumbnails, the visual that represents the video and appears as a search result or in related videos. Once, the author of the video would just choose any moment from the video to serve as the thumbnail, but today designers are hired, and thumbnails are refined, changed, and tested to increase the chances that the end user will actually click on the video.
What do promo visuals mean on Entrio.hr?
Last year we had 3000+ events. If you want to highlight your event in this crowded space, special attention must be paid to visual communication and design. In some rare cases, just the name of the performer can sell tickets, but today, a comprehensive sales approach is needed more than ever. This includes design and communication. Every cog plays a vital role in the success of your event.
What have football clubs been doing in recent years when they sign a new player?
They present him in social media channels with a designed visual or memorable video. Step after that? They build on the story with contract signing, photographing the player with the jersey, and share photos from the field and training. You have more influence than you think!
It is important to create the primary visual with the main idea you want to present for your event, and after that, adaptation to different dimensions and formats is not a problem for a quality graphic designer.
Creating visuals has its cost, but it is crucial not to view this expense as a cost but as an investment in increased visibility and attractiveness of the event. After all, design can be art, and it certainly doesn’t hurt for your event to be viewed through the prism of art! You can always seek inspiration and proof of design as art on Behance!
As the time of the event approaches, refreshing the visuals or adding elements to the visual are excellent tactics for attracting attention. Use all the tools at your disposal.
What next?
Upload the visuals, jump into our inbox with dimensions for social media, give us more than necessary. It’s almost certain that your event will find a place in our social media calendar!
Author: Franjo Opačak
