Audiences want more events. Together we can make that happen!

Entrio is the only ticketing platform that also functions as an event intelligence agency - powered by data from the first Croatian research into ticket buyers’ behaviour. The first local event intelligence study reveals how audiences actually find out about events, what motivates them to buy, and where organizers are losing revenue. Don’t guess - use data.

Download the research (PDF)

28.000+ events served

14+ years expertise

100.000+ newsletter subscribers

1.000.000+ registered buyers

Have you ever lost money on an event… because the audience didn’t find out about it in time?

You’re not the only one. The latest research conducted for Entrio by the agency Valicon shows that audiences today attend more events than last year, but still find out about some of them too late.

Download the research (PDF)

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As many as 80% of respondents say that at least sometimes they find out too late about an event they would have liked to attend.

That’s the audience that literally slips through the cracks because of communication.

Valicon Quantitative B2C Research, 2025

40% of the audience is willing to spend even more if there were more events that interest them.

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Audiences are increasingly investing in the overall experience, not just the event itself. 40% of respondents say they would attend events more often and spend more if the events offered were richer and more relevant.

The most important reasons for choosing an event remain the content, program and line-up, as well as the company they go with.

Valicon Quantitative B2C Research, 2025

Online sales now account for as much as 81%, which is a significant jump compared to previous years

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In 2025, online ticket sales account for 81% of all ticket sales in Croatia - which is a significant jump compared to previous years, but...

Physical points of sale still play an important role, as almost one fifth of customers still prefer to buy their tickets in cash.

Valicon Quantitative B2C Research, 2025

Download the research (PDF)

A platform made for the entertainment industry

Get ready for the spectacle! We live for events. That’s why we offer a variety of services for each event type imaginable. Our mission is to bring your vision to life with precision, creativity, and a deep understanding of the industry.

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