Events and tickets – absolutely everything in one place: welcome to the new Entrio
We had an epiphany – clearer than ever. Why? We listened to users, analyzed data, were the first on the market to conduct research on buyer habits, and realized – …
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We had an epiphany – clearer than ever. Why? We listened to users, analyzed data, were the first on the market to conduct research on buyer habits, and realized – no platform until now has put the buyer first.
Research on buyer behavior and habits showed that 80% of potential buyers sometimes or often find out too late about an event they would have liked to attend if they had received the information on time.
We decided to drastically reduce that percentage
Entrio, the only event intelligence agency in the region, is now also becoming a central place for information, discovery, and event search. A unique place where the buyer can find absolutely everything that is happening, regardless of where the tickets are sold.
The buyer is no longer dependent on social media algorithms, random recommendations, or searching through feeds in the hope of stumbling upon the right event.
Entrio is now introducing a central portal model for events:
- displays events from various sources
- enables structured search by genre, location, performer, date… regardless of the platform where tickets are sold
- becomes the primary source of information about events on the market
No more detective work or investigative journalism on Saturday mornings.
A potential buyer, let’s call him Tony, won’t have to check Facebook on Saturday morning while sipping on his coffee, where he’ll only see his friends’ birthdays.
He won’t have to bounce to Instagram and try to remember that one event that popped up a few days ago, but he didn’t react immediately.
He won’t have to type “concerts Zagreb” into Google, where the results will be ads he didn’t ask for or an irrelevant list of events spanning several pages.
Everyone wins, without exception – both the audience and the organizers
When the audience has one simple and intuitive place to discover content, organizers profit on multiple levels.
Conversion from mere interest to sales is higher. Marketing dead time is reduced because the audience will be able to search directly on Entrio, and shifting social media algorithms won’t have as much impact on reaching a relevant audience.
For event organizers, the new platform brings specific business advantages:
- greater reach, visibility, and better sales results
- personalized promotional campaigns
- advanced analytics based on user behavior and market trends
- insight into event and audience performance in real-time
Event organizers gain greater visibility – more people find out about their event, and those who sell tickets through the Entrio platform additionally have secured numerous additional benefits, exclusive positions, significantly greater reach, and boosted sales.
Events from organizers who sell tickets through Entrio or through the Ulaznice.hr platform:
- Will be additionally marked with a recognizable Entrio trust mark
- Will stand out with a background color
- Will receive priority in search results listings
- Premium positions will be mostly reserved for Entrio and Ulaznice.hr organizers
All events for which tickets are sold will be included in the comprehensive search engine, and organizers will have access to an even larger user base.
Smart search powered by artificial intelligence
At the heart of the new platform is an advanced search engine powered by AI technology (artificial intelligence), which allows users to discover content faster, more accurately, and more intuitively through “natural language” search. This type of search engine recognizes typos, synonyms, and context, allowing users to find relevant events quickly and easily.
The platform is structured into thematic homepage pages/sections
The event industry covers a wide spectrum of different event categories, which for the first time on the market get their own, specially designed homepages tailored to each individual type of event: Music, Sport, Culture, Business, Family, Comedy. Along with types of events, there are also separate pages for the largest cities that will connect the right audience with the right event without unnecessary steps.
The idea of consolidating events in one place is not new, but previous attempts lacked execution
Almost from the beginning of mass Internet use, there have been projects that tried to create a central event calendar.
Most of them failed for several reasons: they relied on re-entry of events by organizers or promoters, they lacked a critical mass of users, and they did not have data on buying habits and audience behavior.
Without a strong infrastructure and an existing audience, such projects could not survive long-term.
Entrio has a key advantage as the leading ticketing platform in the region with the largest base of users and organizers
This means that a project doesn’t start from scratch because Entrio already has the largest base of events, an established audience that regularly buys tickets, the technological infrastructure of a ticketing system, and data on sales and audience interest.
Thanks to this, the platform also has realistic foundations for long-term sustainability.
Entrio, as the only event intelligence agency on the market, is becoming the most relevant place for discovering events in the region, which enables organizers easier access to the audience, greater reach, better analytics, higher ticket sales, and a clearer insight into the event market.
This is only the first phase of investment in new technology
This is only the first phase of investment in new technology; in further development phases, Entrio will introduce personalized recommendations and even simpler searching with new and creative ways of displaying relevant content.
Organizers who sell their tickets through Entrio will also have access to top-notch analytics based on concrete purchase data, not just views – and this will allow them to plan their sales strategy more effectively.
Author: Entrio
